A firefighter stands in the burnt wreckage of the Aswad Composite Mills factory in October 2013. Gap Inc. continues to choose to ignore the families, survivors, and workers affected by their lack of accountability.
Yesterday, we launched Gap Does More, mocking Gap Inc. for their exploitative labor practices. They were amazingly quick to issue a response, even though it’s been over 7 months since the Aswad Composite Mills fire that claimed 7 lives.
Why does the Gap’s “ethical brand” matter more than actual ethics? Ask Gap to do more for those who risk the most.
I only wish this was on the same page of my Tumblr dashboard with the promoted Gap ad about their “new models” because that would have made SUCH a good screenshot.
This campaign is fucking awesome. Gap Does More has since been taken down, but there’s a pretty good article in Mashable about it if you missed it. To be honest, when I clicked on it yesterday I rolled my eyes before reading the text - it totally stumped me, and I thought it really was Gap showing these glossy photos of smiling workers… until I read the text. If you want more context about Gap’s shitty track record when it comes to how they treat their garment workers, it’s easy enough to find.
Sadly, I realized I hadn’t heard about this specific incident and these deaths. People know about what happened in Bangladesh in April 2013, but how many incidents like this one go unnoticed? How much of a genuine desire for change is there on the part of multinational brands like Gap? How much of it is just about protecting/projecting a certain image? In this case, this website was live for what, 3 hours, before they issues a DMCA takedown notice? They clearly care about what information is getting out there with their name on it. Great work on the part of 18 Million Rising.